Struggling to create an Illustration brief?

Find out how to create a crystal-clear, foolproof brief, and get the best chance of success from working with an illustrator.

On countless occasions over the years, I've helped new clients who are nervous about working with another creative—because the last time they commissioned some work, their experience was head-explodingly stressful.

Endless revisions, wrong sizes, shocking quality, missed deadlines, bad (or no) communication, and a lack of understanding about the artwork needed for the project—all of these can be frustrating problems of working with an illustrator.


Unnecessary complications just pile up the stress of running a business, and eat into the time you could be spending with family and doing fun stuff.

In my experience, the 2 big reasons clients end up disenchanted and disappointed with the end results from their illustration (or design) project are:

  1. 1
    They haven’t set a strong brief from the start. It’s not their fault— they just don’t know where to start or how they should approach it.
  2. 2
    The client hasn’t actually put much thought into what they want, what they need (these can often be two different things), or the end result they want to achieve.

If you’re considering working with an illustrator, good communication between you both is vital to the success of your project.
The more detailed and thorough you can make your brief, the more likely it is that you’ll get the results you wanted - on time, and without complications and frustration - for both you and your illustrator.

So you know you need to write a brief, but where the hell do you start?

Well, that's where I can help you through the process.


Inside this guide you'll find my 5 simple, practical steps for creating a crystal-clear brief that will:

  • Nail down everything you need to consider about your illustration commission, so it can seamlessly integrate with your overall project - whether it's a book, marketing campaign, merchandise or anything else you've got your fingers into
  • Help save you time, stress and frustration, knowing that you have a foolproof document to work from, covering all areas of your commission - before you start working with an illustrator
  • Help minimise confusion, misinterpretation or crossed-wires between you and your illustrator
  • Help save you money on paying for revisions, out-of-scope work or mis-quoted commissions
  • Maximise the chances of you getting truly effective results from your commission (and your illustrator).

This guide will teach you:

How to think about the bigger picture 

You'll learn how to communicate with your illustrator and help them understand your vision by creating a fantastic brief

How to Give the right practical information

This guide will teach you to think about the nuts and bolts of practical specification—like size and shape—so you illustrations will work in the context you need them to

Tips on finding your perfect illustrator

From initial contact, to budgets, copyright and working together, this guide will give you the lowdown on commissioning and working with an illustrator

Ready to start writing illustration briefs like a pro - and reap the benefits?

Just pop your name and best email in the box, click the orange button and you're good to go!

Copyright ©  2019 Julia Brown