Julia Brown

Metal Font Letters Printing

Font or Typeface? The Good, The Bad and the Ugly of Lettering

Choosing a typeface for your book is something I’m sure won’t be at the top of your to-do list—until it suddenly comes around to making the decision. But your choice is incredibly important.Like any other individual element of the design, the typeface you plump for will influence the look and feel of your book, but—more …

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Give Your Spine Design an Edge

When you look at a shelf full of books, does your book’s spine jump out and cry ‘BUY ME!’? Or is it a dull shrinking violet amongst the glittering stars? Your book’s spine is an important part of the cover, often seen from a distance, so don’t let it be an afterthought when you create the cover design.

5 Reasons Why You Should Include Illustrations in Your Marketing

Why bother having illustrations in (or on) your products, books or marketing?When you know your fab copywriting skills can woo potential buyers, and you can download and use free stock photography, using illustration seems a bit pointless, yes?Let me give you 5 reasons why you might want to reconsider:1. Illustrations allow your reader to make …

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